ADVERTORIALS

When Hitachi Solutions, a global consultancy company for implementation of Microsoft-based business applications, opened an IT centre in Sofia in September 2019, no-one was aware that a pandemic was coming. But under the skilful management of Adriana Tsankova, manager of Hitachi Solutions for Bulgaria, the local team grew rapidly and became a byword for quality work. Adriana Tsankova has 11 years of professional experience abroad; almost 7 of those are in Hitachi. Today she is still interested in working in the company and still believes in its mission and values.

The management of human resources is not limited to the recruitment and hiring of people. For Dobromira Manasieva HR is about finding solutions through which businesses meet their goals, employees feel engaged at work, and customers are satisfied.

Drinking beer is a pleasure, but brewing it can be a challenge, especially when you have a mission. Carlsberg Bulgaria (www.carlsbergbulgaria.bg), part of Carlsberg Group, takes beer to the next level, not only for the success of its outstanding brands but also for their added value. Aneta Slancheva, Legal and Compliance Manager at the company, talks about ethics, sustainability, and social responsibility as part of the pursuit of perfection. 

Today Bulgaria is known as a leader in the information technology field for Southeastern Europe, and the sector is among the key ones to the Bulgarian economy. Back in 2000, the picture looked quite different, good specialists were few and big companies were just entering the market. In such a moment Snezhana Raykinska embarked on a bold venture and founded Bulwork – the first specialised IT recruitment agency in Bulgaria.

Cosmetic products are like food for the skin, and if we want healthy nutrition we should definitely opt for organic and natural ingredients. eLek is a Bulgarian brand that has a mission to turn the healing power of nature’s gifts into a gentle cure for any skin type. The founder, Svetlana Kostova, tells us more about the benefits of organic composition and the power of synergy in authentic cosmetics.

What is the story of e-Lek? How did you start?

Zlatina Ruseva-Savova is the Co-Managing Partner of Dinkov, Maximova, Ruseva-Savova Law Firm. She is also a Co-Founder of Ruseva-Savova & Partners, which is a member of the U.S. Chamber of Commerce in Washington D.C., USA. Zlatina is a highly qualified attorney, admitted to Sofia Bar, having 20 years of extensive experience as a legal advisor of international companies. In her legal practice she has embraced the codes of excellence and "profits based on business ethics".

Have you found yourself in the situation when problems suddenly start to come one after another, turning the everyday into an ordeal, a seemingly endless fight for survival? The truth is that sometimes the only thing that we should do to restore the harmony and happiness in our life is to turn to our subconscious. 

Simonika Deneva is a psychologist, coach, therapist, author, and instructor of a series of personal development courses and trainings. She has created Seberazvitie Centre, which is an innovative part of Bal Care Dental Clinic. 

How did your start your career? 

Successful deals on new markets can’t go without quality legal services. A good lawyer can save you a bunch of inconveniences, whether you do business in Italy or in China. With more than 20 years of experience in international trade negotiations, Petya Noycheva travels the world with the mission to prevent problems from happening before they even arise.

What motivates a lady to start a law office specialised in corporate legal issues?

All our lives we keep investing efforts and resources in acquiring new knowledge and skills, but maybe the most important thing to learn is how to be happy. We can do it now at Happy Life Academy. Stoyana Natseva has dedicated 25 years of her life to personal development and now offers to her clients comprehensive programmes for a happier life. She is the author of the books Be the Center of Your Universe, The Rules of the Queen, The Power of Ancestry, Energy – Recharge, Life Without Fears – priceless guides to happiness which have turned into bestsellers.